An important aspect of branding is being consistent; in your message, your tone, your visuals. It makes you more memorable, trustworthy and professional. However, sometimes you want to start fresh with a rebrand. I love working on rebrands with clients because it means we get to dream and strategise based on all the experience they've built up over the years. We get to learn from all that, decide what we want to keep and at the same time explore a new direction.
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You brand strategy is what helps you focus. If gives words to what you do best and what you want to do more of. Having a clear focus is what helps you to become known for something specific, rather than being known as a "jack of all trades". As helpful as that can-do mentality may be for a client, in the long run it can be exhausting for you. Here is a short and sweet exercise you can do to help you define what you want to focus on in the long run.
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